Expert Advice

The Internet is full of useful advice for every possible situation. Readers can benefit from the experience of others at the click of a mouse. This type of article serves to educate and engage readers while building trust in your brand. Offering expert advice to your customers is a win-win for you and your readers.

Here's a sample expert-advice article we have written. All rights reserved by Lorraine Venables 2017.


Request: Advice on choosing the best hunting binoculars

Word count: 700-800

Keywords: binoculars, hunting binoculars, choosing binoculars

Hunting Binoculars 101

Whether you are an experienced hunter looking for a new pair of binoculars, or a first-timer in search of advice to get you set up for your first hunting trip, you’ve come to the right place. You may have been disappointed by store-bought binoculars in the past and are looking to invest in a quality pair that will last you much longer. With a little help from your friendly experts at [client's name removed], you’ll be hunting down prize beasts in no time.

With such a huge range of binoculars to suit every kind of hunt, it’s crucial that you purchase the right pair of binoculars to suit the conditions you will be hunting in. Will you be stalking prey for long periods of time in low light? Do you expect to scale rugged terrain? What kind of weather conditions do you anticipate? When you have a good idea of those elements, you’re ready to start shopping.

If you’re new to hunting, you may be wondering what the two numbers on each pair of binoculars refer to. The first number represents magnification and the second number shows lens diameter. The magnification is usually 8X or 10X and signifies the number of times the target image is magnified. Therefore, for longer distances, you will need a higher number. However, it’s best to keep in mind that the higher the magnification, the more pronounced any shakiness will appear if you have been holding the binoculars for long periods of time.

The second number denotes the millimetres that the lens diameter measures, from 20mm in small, compact binoculars to 50mm in large binos. This lets the light into the prism within the binoculars and enables a clearer image to your eye. The objective lens is the entry point for light into your binoculars, and the exiting beam of light is called the exit pupil. In order to calculate the exit pupil, you simply need to divide the number of the objective lens by the number of magnification. That is why it is important to know in what conditions you’ll be hunting. During daylight hours, the human eye is dilated to around 3mm. During twilight hours, this increases to around 7mm. For hunting in direct sunlight, a pair of binoculars with a magnification and objective lens diameter of 10X 42mm will have an exit diameter of around 4mm. When hunting in a forest, for instance, you may find 8X 50mm to be about right.

The field of view in a camera is also extremely important. Put simply, this is the ‘width’ that you can see when looking through the binoculars. Binos with higher magnification offer a smaller field of view. A wider field of view can be great for hunting game birds, for example, or viewing large expanses of landscape at a distance. This is because you will not have to move as much to view a larger area, minimising shakiness. Field of view can be measured in degrees or feet and you may see information on the actual field of view and the apparent field of view. As a quick reference, measurements in feet show the field of view at 1,000 yards. When given in degrees on the focus wheel plate of your binoculars, you can multiply this figure by 52.5 to give an accurate field of view in feet.

One of the most important things to look for in your new pair of hunting binoculars is durability. The sport of hunting will most likely test your physical endurance and the last thing you want at the crucial moment is to find your binoculars have a cracked lens. Thanks to cutting-edge technology, it’s possible to get an extremely tough pair of hunting binoculars that are also incredibly light.

As clarity and accuracy are of paramount importance to every hunter, you should look for binoculars with extra-low dispersion lenses. ED lenses are used in a range of high-end cameras, rangefinders and scopes and are a must for the discerning marksman. These are available in the high price range, but I’m sure you’ll agree that it’s worth the investment.

Often overlooked but essential criteria when shopping for hunting binoculars are that they are waterproof or water resistant. This will prevent fogging and water damage and, again, it’s well worth paying a little extra to protect your top-quality binoculars. The best quality binoculars often come with a lifetime guarantee. In addition, lens coating will offer an extra layer of protection to avoid scratches that will impede your view.

For more expert advice on trail cameras, rangefinders, spotting scopes and night-vision devices, take a look at the [client's name removed] blog and feel free to drop us a line if you have any questions.


Our writer

Lorraine has been teaching English as a Second Language, writing and proofreading for seven years and is currently studying part-time for a BA in English Language and Literature.

"I believe that open communication is an essential part of any project and I always aim to please, so just let me know what you need. I am very flexible and professional and I am open to researching any topic to create accurate, compelling and original content that will really appeal to your readership."

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